Business is about communication. Every day, scores of chunks of data that measure business performance are almost always communicated visually, yet ineffectively.
Howard Wainer, in his foreword to Jacques Bertin’s Semiology of Graphics—one of the most important work written on information design—put it best when he wrote:
“All the pieces are here – huge amounts of information, a great need to clearly and accurately portray them, and the physical means for doing so. What is lacking is a deep understanding of how best to do it.”